A lot of designers seem to be talking about user experience (UX) these days. We’re supposed to delight our users, even provide them with magic, so that they love our websites, apps and start-ups. User experience is a very blurry concept. Consequently, many people use the term incorrectly....
Ok, so you’ve built an awesome digital product—it might be a customer-facing app, an enterprise software, a web app or whatever. You’ve launched and, oh happy...
Microinteractions are the “secret sauce” that make apps and websites shine for users. These tiny details make it easy to set an alarm, press a button or simply better understand how to work with a digital product. The secret is that the best microinteractions are elements that the user probably...